Overview

My career path began with business studies, account management and digital marketing - working closely with clients, shaping messaging strategies and coordinating projects across teams. Several years as a surfing and kitesurfing instructor sharpened my ability to communicate complex concepts clearly and adapt quickly under pressure.

Entering design industry in 2023, at the same time as AI tools emerged, turned out to be a real advantage. Those tools significantly accelerated the iteration process and supported me in areas where I lacked experience at that time - with more knowledge I am now able to critically evaluate solutions generated by AI and iterate smarter. I embraced workflows built around Figma, Lovable, Claude Code and Relume to prototype faster, test concepts interactively and deliver higher quality work.

The goal is simple: bridge the gap between user needs, business goals and emerging technology by choosing concepts worth pursuing, validating them quickly and bringing them to life in a meaningful way.