Coming from marketing

What I bring to the table

Business thinking

My experience in marketing
and client-facing roles gave me a strong sense of how products serve both users and business goals. I approach design with structure, intention and a holistic perspective.

Adaptability

Working in different roles or cultures taught me to adapt fast, listen first and stay flexible. Whether I’m guiding a client, surfing student or working in a team, I shape my style to fit the needs.

Deep research

I like to understand before I design. I base my choices on structured research and analysis - looking for patterns, context, and real signals instead of guesses.

Clear communication

My experience as a copywriter and instructor trained me to explain ideas simply and naturally - even the tricky ones. I focus on clarity and connection.